Idahoan® Foodservice is proud to continue building a strong, customer-focused team with the addition of two seasoned industry professionals, Chad Watson and Dan Smith. Together, they bring decades of foodservice experience, deep industry relationships, and a shared passion for driving growth and delivering value to customers.

Chad Watson joins Idahoan® Foodservice as Senior Manager, Corporate Accounts & Distribution, bringing more than 20 years of experience across the foodservice landscape. Based in the Greater St. Louis area, Chad will play a key role in leading corporate account and distribution efforts, helping strengthen partnerships and drive strategic growth. Prior to joining Idahoan Foods, Chad spent over five years at Wells Enterprises, where he most recently served as National Distributor Manager. In that role, he led national business development initiatives and worked closely with distributor partners to achieve targeted growth goals. Earlier in his career, Chad held leadership roles at Unilever and Coca-Cola Enterprises, where he managed large-scale distributor relationships, developed strategic account plans, and consistently delivered strong sales performance. Known for his relationship-driven approach and passion for winning, Chad brings valuable expertise in distributor management and customer development.

Dan Smith joins the team as Regional Sales Director, Midwest, bringing more than 15 years of progressive sales leadership experience. He most recently spent over 15 years with Gordon Food Service, where he held multiple roles of increasing responsibility, including Multi-Unit Business Development Manager and Regional Chain Manager. Throughout his career, Dan has built a reputation for driving growth across multi-unit restaurant groups, developing strong customer partnerships, and leading high-performing teams. His experience managing large customer portfolios, negotiating contracts, and delivering results across competitive markets makes him a strong addition to the Idahoan® Foodservice team. In his role, Dan will focus on expanding regional growth, strengthening customer relationships, and delivering solutions that meet the evolving needs of operators across the Midwest.

The addition of Chad and Dan reflects Idahoan® Foodservice’s continued investment in experienced leadership and customer-focused growth. Their combined expertise across distribution, multi-unit operations, and strategic account management will play an important role in supporting customers and driving the business forward. We’re excited to welcome both to the team and look forward to the impact they will make.