In foodservice, every dish needs to deliver flavor, consistency, and the experience guests expect from your operation. That reliability starts with great ingredients grown by people who take pride in their work.

For Idahoan®, that story begins long before a product arrives at a back door. It starts in Idaho’s renowned fields and with growers like Kent Parkinson of Vista Valley Ag. Kent has spent more than 25 years farming the state’s signature sandy soil, which he calls “the dirt that does it all.” Idaho’s soil, climate, and growing conditions form one of the most productive potato regions in the world. Farmers like Kent elevate that natural advantage through their stewardship, knowledge, and hands-on care.

Growers understand the land in a way that comes only from years of focused experience. They know how to support a crop from seed to harvest with consistent quality, season after season. Their work directly shapes the potatoes that become the Idahoan products operators lean on. As Kent explains, “Farmers need Idahoan to take our quality potatoes and make quality products with it.” That sense of mutual trust is foundational. Dedicated growers provide exceptional potatoes, and Idahoan transforms them into high performing products designed for the demands of foodservice.

Operators depend on reliability. They need speed without sacrificing scratch quality flavor. They need ingredients built to support smooth service. Behind every Idahoan product is someone like Kent, someone who knows the crop, and understands the integrity behind the growing process.
When growers bring their best, Idahoan delivers the best.